In a market that is changing dramatically, we at Marine Pan Service believe that we have found the right keys to interpret it and a set of very positive results seem to support our choices.
The 2014 season was really intense for us. We have launched two new brands and a considerable number of new products, all very much appreciated by users.
Cobra Marine, Boss Marine and GME have seen an increase of more than 30%, so have the rest of our brands, albeit with a few exceptions.
A particular satisfaction came from the launch of the new Weatherflow and Bad Elf brands, where they did not expect such a positive response from users and it is certainly very motivating to have identified such trendy products.
We believe that our technologies to support the communication of products to users, combined with an increasingly careful selection of our offering, are the keys to our renewed success that we hope to be able to repeat in the next market season.