Autonautic consents from the market

autonautic consensi dal mercato news 1

Let's analyze together the compass market and frame the positioning of our brand Autonautic within the Italian market.

Autonautic C3
Autonautic C3

This is a period of analysis for us and despite a certainly not exciting 2012 season, we note a fair number of our exclusive brands on the rise, which we analyze as very positive results also in the consideration of the vicissitudes of our industry.

Among these brands is Autonautic, a Spanish brand that stands out for its innovative compasses, quality and elegant design (in the picture on the left there is an example). The success of the range of weather instruments for nautical furnishings, which are becoming increasingly popular, should not be overlooked either.

Of course, at least in Italy the queen of the compasses is Riviera, to which our gratitude goes for having made known throughout the world such a good workmanship made in Italy and can not go unnoticed the historicity of this brand.

Autonautic wants to position itself in a different range from that of Riviera, that is, towards the users who want the best performances and believe they can find them in Plastimo or Ritchie, Autonautic positions itself exactly with these choices. However, Autonautic tries to differentiate itself for the duration of the compass (5 years warranty), for the elegance and quality. Of course, the good result of 2012 is a good hope that all this will be recognized in Autonautic.